In a world dominated by information words
are beginning to lose their meaning. Customers
no longer believe in the word of brands - they want
to feel their value. Quality, luxury, reliability,
innovation, creativity - all content that communicates
the brand can be communicate not only
to the intellect but also the emotions and senses.
A properly selected color logo increases brand
recognition by 80%. A suitable smell makes the
brand recognizable even after several years of first
contact. 75% of human emotions are evoked by smells.
We do not talk about the brand. We let people feel it.
Brandburg in cooperation with Senselier offers both
sense branding workshops and services. Contact us
to find out more if you are interested in innovative
solutions of building, developing and communicating